Life at Home Report 2022

“Life at Home Report” is one of the biggest and most distinctive global researches that we conduct to find out what life at home means today – and how we can help make it better. Last year we spoke to 37,000 people living in homes of all shapes and sizes across 37 countries, including 1017 in Lithuania.
 

What makes us feel at home?

We found that no matter where or how we live, it comes down to the same 7 essential ingredients: security, comfort, belonging, ownership, privacy, enjoyment and accomplishment.
If our home reflects us, we’re
almost twice as likely 
to believe it’s a source of 
mental wellbeing.
But only about
6 in 10
feel our home reflects who we are. 
We don’t think that’s good enough.
“Creating a home that reflects us is not that difficult. It doesn‘t necessarily require renovation or buying new furniture. One can simply bring in more colours and add a personal style by using textiles (cushions, curtains, rugs) and other accessories.”

Eimantė Nemanė, IKEA interior designer

Top 3 concerns in Lithuania

#1 The national economy (71%)
#2 Household finances (68%)
#3 The standard of living (65%)

As belts tighten around the world...

It’s a fair bet that we’ll spend more time at home to save on expenses. If the cost of living significantly increases in the near future, people expect that these areas will be negatively impacted:

53%

say they’ll save on hobbies
and interests outside the home.

1 in 10

believe it will stop them from
starting or planning family life.

7%

expect negative impact on relationships
with the people they live with.
During times of deep uncertainty, we continue to turn to our home as a place of comfort and security. 1 in 3 of us in Lithuania feel more positive about our home compared to this time last year.

Things that matter, matter

At its best, home acts like a mirror to our identity. In practice, this means that when we look around our home, we see our unique personality reflected back. Whether it’s through photos of past adventures or personal space for hobbies. 

Things related with our memories are among the most important aspects letting us feel at home. From furniture to fridge magnets, all our possessions become memory-filled scrap books, celebrating our unique sense of self and serving a higher purpose than that for which they were designed.

Tips for personalizing your space

Our interior designer shares ideas on how to bring more personality into your home.
 

When asked what makes their home feel like a reflection of who they are, here’s what people say:

41%

say it’s having space for needs
and interests.

36%

say it’s things that help remember
past memories and experiences.

37%

say it’s people they live with.

Possessions can be a source of tension

We base our identity on different things, but we don’t always see our home possessions through rose-tinted glasses. Sometimes, they become a source of household tension. Too much stuff and clutter prevents our true identity from breaking through into our home.

Endless household chores make you feel frustrated?

Psychologist Paulius Rakštikas and our interior designer share tips on how to divide responsibilities at home so that no one feels upset.
 

Turn household chores into pleasure!

Jovita Mikštė, a home organising specialist, gives advice on how to make household chores easier and share responsibilities within the family.
 

IKEA interior designer Eimantė Nemanė shares her tips on how to display your beloved items neatly without cluttering all surfaces:

  • Display your treasured memorabilia and souvenirs from trips on a wall shelf or inside a glass-door cabinet with additional lighting. This way your items will always be in the spotlight and protected from dust. 
  • Pebbles brought back from the seaside can be put in vases or deep picture frames. 
  • Use a magnetic board instead of placing souvenir magnets on the fridge door.

Main frustrations about our homes are:

Having to do household chores
We can have different perspectives of what “mess” is compared to people we live with, and we all do things in a different way. This is why, according to the psychologist Paulius Rakštikas, sharing household chores requires not only taking responsibility, but also knowing how to hand it over to others.
Having too many things without a designated place.
“Go through all your belongings and decide what you really need and which of them you haven’t been using for a while or no longer have fond memories of. Then, sort all that’s left by activities or rooms and put into boxes. They take up less space and make all items easier to find.”
Eimantė Nemanė, IKEA interior designer

Too many things without a designated place?

Our interior designer Eimantė Nemanė shares useful solutions under 10 € for keeping your home tidy and well-organised.
 
Not having outdoor space.
If you cannot enjoy nature close to your home, invite it indoors. Grow indoor plants, choose natural materials, frame pictures with nature views, choose textiles with nature prints.

Home remains a gendered space

When it comes to scrubbing sinks and mopping floors, there’s still a clear gender gap in our homes.

Women are more likely than men to feel represented within the home – but are also more likely to get saddled with maintaining the places we live in.

1 in 3 women in Lithuania are frustrated about having to do household chores, such as laundry, cleaning, cooking, compared to just 1 in 5 men.
“Try sharing the responsibility for household chores with all family members, including the kids. If one member of the family cooks, others can keep the kitchen tidy after dinner. If someone vacuums the rugs, others can do the laundry. Most of us have our own preferences when it comes to household chores, and we can help each other by drawing attention to which chores each of us in the family enjoys less or more. Thus, the first and foremost thing is to talk and to listen.”
Paulius Rakštikas, psychologist

What makes an ideal home?

When we look to the future and think about our ideal home, we often picture a place where we can cast off our shoes, wipe the stresses from our minds and zero in on the things that bring us joy and satisfaction.

56% believe the most important aspect in an ideal home is the ability to unwind and relax.
55% say an ideal home should help to reflect who they are.
38% say an ideal home should help to nurture connections with people they live with.

Home is a place where we can be our weird and wonderful selves.

1 in 10

of Lithuanians have talked
to their plants in the
last 12 months.

1 in 5

of us have faked plans so we
can stay at home.

Only 10%

care what other people
think about how we live
our lives at home.
 
 



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